Brand Image on Intention of Banking Services Using: The Case of Vietnam Banks
Do Hoai Linh,
Hoang Hai Yen,
Nguyen Thi Hong Nhung,
Le Thanh Tam
Issue:
Volume 3, Issue 6, December 2017
Pages:
63-72
Received:
4 November 2017
Accepted:
27 November 2017
Published:
11 January 2018
Abstract: The paper is aimed at estimating the impact of banking brand-image on the intention of customers and non-customers to use banking services. The research is based upon questionnaires data from 362 random customers and non-customers of nine banks in Vietnam, during the period from May to July of 2017, as well as SPSS 20 and AMOS were used to analyse the data and tested the estimation model, theories and hypotheses. The results show that for customers - the bank’s reputation and brand attitude influence the intention banking services using; for non-customers - both brand image and brand attitude impact on the intention of the use of the bank’s services. Recommendations are proposed to enhance brand image of banks for the final target of increasing banking services using.
Abstract: The paper is aimed at estimating the impact of banking brand-image on the intention of customers and non-customers to use banking services. The research is based upon questionnaires data from 362 random customers and non-customers of nine banks in Vietnam, during the period from May to July of 2017, as well as SPSS 20 and AMOS were used to analyse ...
Show More
Influence of Integration of ICT on Human Resource Management in Kenyan Public Universities
Daniel Karanja,
Anthony Kiplang’at Sang,
Mwangi Ndirangu
Issue:
Volume 3, Issue 6, December 2017
Pages:
73-78
Received:
16 November 2017
Accepted:
8 December 2017
Published:
11 January 2018
Abstract: ICT is currently permeating every aspect of human life. In higher education, ICT is being seen as a crucial tool that facilitates acquisition, use and management of information that is critical in decision-making. Despite the many efforts and initiatives that have been put into place by the Kenya government, the private sector and the institutions themselves to leverage the use of ICT in public universities, little is known on how this integration has enhanced the provision of effective and efficient institutional management services. The purpose of this study was to investigate the influence of integration of ICT on human resource management in public universities in Kenya. The study adopted a descriptive survey research design. The target population comprised of all the lecturers and senior administrators in public universities in Kenya. The three oldest public universities in the country namely: University of Nairobi, Moi and Kenyatta Universities were purposively sampled to participate in the study. All the registrars’ administration took part in the study. The determination of sample size for the lecturers was done using the Cochran’s (1977) formula. Proportionate random sampling was used to obtain samples as follows: 167 lecturers from the University of Nairobi; 77 from Moi and 100 from Kenyatta. Data were analyzed using the Statistical Package for Social Sciences (SPSS) version 22 computer programme. The study established that though ICT integration was perceived by lecturers to have a positive influence on HRM, the influence was markedly on HR administrative functions such as employee’s record management and payroll administration. It was however minimal on the more strategic applications such as staff recruitment and selection, training and development as well as performance management.
Abstract: ICT is currently permeating every aspect of human life. In higher education, ICT is being seen as a crucial tool that facilitates acquisition, use and management of information that is critical in decision-making. Despite the many efforts and initiatives that have been put into place by the Kenya government, the private sector and the institutions ...
Show More
